Topic: Cpm

The hosts express disdain for the term "indie podcaster," arguing that all podcasters are inherently independent. They discuss audience metrics from OP3, noting that while their show fits the "indie middle class" range of 5,000 to 25,000 downloads, the Value for Value (V4V) model provides more meaningful support than traditional CPM-based advertising. They emphasize that community value outweighs raw download numbers.

Adam Curry argues that while ad networks and agencies may fear real data, the actual companies paying for ads want the truth about what is working. He suggests that exposing the "bogus" nature of current metrics might actually cause CPMs (cost per mille) to rise as high-quality inventory becomes more scarce and valuable.