• 46:25 - 48:47
Episode 261: Podhemian Grove
Nielsen Metrics and the Importance of Industry Confidence
The hosts compare the current state of podcasting metrics to the historical adoption of Nielsen ratings in the 1950s, noting that the industry needs a metric everyone agrees on to function. They discuss the importance of "saying something with confidence" to satisfy advertisers, even if the metrics are imperfect. Adam Curry recalls being viewed as a "heckler" in previous industry standard meetings for his stance against video-centric podcasting.