Topic: Influencers

1 chapters across the catalog

Episode 266: Research Velocity
33:56 - 39:06

Episode 266: Research Velocity

Advertising Influence and Platform Risk in Podcasting

Adam Curry discusses how advertising interests attempt to hijack the open nature of RSS to create controlled environments for higher CPMs. He compares the current podcasting trend to the influencer industry and warns that moving podcasts to enclosed platforms like Instagram or YouTube increases risk for creators.