Topic: Market Share

2 chapters across the catalog

Episode 262: Podcleanse
28:14 - 31:20

Episode 262: Podcleanse

Independent App Ecosystem, Data Aggregation

The discussion estimates that the independent podcast app ecosystem represents roughly 10% of total listening. Curry argues that if these apps collectively publish real numbers for follows, plays, and completion rates, they can become the "de facto source of truth" for the industry, bypassing traditional hosting company metrics.

Episode 261: Podhemian Grove
52:35 - 56:31

Episode 261: Podhemian Grove

Market Value of Small Podcasts and YouTube Competition

The discussion highlights the untapped value of small podcasts with niche, loyal audiences compared to massive shows like Joe Rogan's. The hosts suggest that the "billion dollars on the sidelines" mentioned by the AMP Accords is actually money currently flowing to YouTube. They criticize major players like Spotify and SiriusXM for trying to capture YouTube's market share through closed systems.