Topic: Measurement Guidelines

1 chapters across the catalog

Episode 262: Podcleanse
14:25 - 18:40

Episode 262: Podcleanse

AMP Measurement Guidelines, Oxford Road Secret Group

The group analyzes new measurement guidelines ratified by the AMP (Audio Measurement for Podcasts) group, led by Oxford Road. They criticize the group's decision to meet in secret and discuss the specific definitions for "plays" (30 seconds of content) and "ad impressions" that the 12-member committee established.