2 chapters across the catalog
The group analyzes new measurement guidelines ratified by the AMP (Audio Measurement for Podcasts) group, led by Oxford Road. They criticize the group's decision to meet in secret and discuss the specific definitions for "plays" (30 seconds of content) and "ad impressions" that the 12-member committee established.
Alliance for Measurement in Podcasting and Secret Industry Meetings
The Alliance for Measurement in Podcasting (AMP) emerged from a secret working group to address standardized metrics in the industry. Members include Spotify, SiriusXM, DraftKings, and United Talent Agency, led by Dan Granger of Oxford Road. The hosts criticize the group for excluding independent app developers and focusing solely on high-level advertising budgets rather than the broader podcasting ecosystem.
