Dan Granger comes up in 3 chapters across 3 episodes of Podcasting 2.0, from May 2026 to July 2026, with guests John Spurlock and Mike Dell.
The hosts critique the AMP group's new document defining podcasts, specifically taking issue with the claim that a podcast does not require an RSS feed. They argue that the group's focus on 30-second or 60-second "play" metrics is a deceptive attempt to satisfy advertisers rather than provide accurate listener data.
The group discusses how the current advertising narrative is built on "complete fabrication." They suggest inviting industry figures like Dan Granger to the show to discuss how accurate stats could turn the perceived weakness of podcasting's "chaos" into a competitive advantage.
Alliance for Measurement in Podcasting and Secret Industry Meetings
The Alliance for Measurement in Podcasting (AMP) emerged from a secret working group to address standardized metrics in the industry. Members include Spotify, SiriusXM, DraftKings, and United Talent Agency, led by Dan Granger of Oxford Road. The hosts criticize the group for excluding independent app developers and focusing solely on high-level advertising budgets rather than the broader podcasting ecosystem.
