Topic: Alliance For Measurement In Podcasting

1 chapters across the catalog

Episode 261: Podhemian Grove
19:13 - 24:15

Episode 261: Podhemian Grove

Alliance for Measurement in Podcasting and Secret Industry Meetings

The Alliance for Measurement in Podcasting (AMP) emerged from a secret working group to address standardized metrics in the industry. Members include Spotify, SiriusXM, DraftKings, and United Talent Agency, led by Dan Granger of Oxford Road. The hosts criticize the group for excluding independent app developers and focusing solely on high-level advertising budgets rather than the broader podcasting ecosystem.