Topic: Dynamic Ads

3 chapters across the catalog

Episode 266: Research Velocity
33:56 - 39:06

Episode 266: Research Velocity

Advertising Influence and Platform Risk in Podcasting

Adam Curry discusses how advertising interests attempt to hijack the open nature of RSS to create controlled environments for higher CPMs. He compares the current podcasting trend to the influencer industry and warns that moving podcasts to enclosed platforms like Instagram or YouTube increases risk for creators.

Episode 262: Podcleanse
33:49 - 36:51

Episode 262: Podcleanse

Dynamic Ad Insertion, App to Base Stats

John Spurlock questions how the PCDC would handle dynamic ad insertion and "exposure" metrics. Adam Curry discusses his experience with the Godcaster app and "App to Base" statistics, arguing that even with 10% of the market, they have enough power to challenge the "remnant crap inventory" of the dynamic ad business.