2 chapters across the catalog
The PCDC plan involves selling aggregated data to hosting companies and data brokers rather than selling advertisements directly. The hosts believe this will force honesty in an industry where they claim metrics have been fabricated for 20 years, potentially ruining the business models of those relying on inflated numbers.
The AMP Accords outline three primary goals: standardizing impression metrics, developing cross-platform performance measurements, and agreeing on a universal classification for the industry. Critics argue that achieving consistent attribution across open RSS and closed platforms is technically impossible without forced logins and first-party data. The group aims to unlock a billion dollars in advertising demand currently sitting on the sidelines.
