Topic: First Party Data

The AMP Accords outline three primary goals: standardizing impression metrics, developing cross-platform performance measurements, and agreeing on a universal classification for the industry. Critics argue that achieving consistent attribution across open RSS and closed platforms is technically impossible without forced logins and first-party data. The group aims to unlock a billion dollars in advertising demand currently sitting on the sidelines.

Adam Curry proposes the "Adam Accords" as a counter-solution to industry measurement problems, suggesting that advertisers should pay app developers for first-party data. He argues that if developers received a 5% to 15% cut of ad revenue, they would willingly provide the playback metrics advertisers crave. This model would treat podcast apps like radio or TV stations that receive a portion of the advertising spend for delivering the audience.