3 chapters across the catalog
Adam Curry reiterates his passion for RSS and the success of Podcasting 2.0 in moving "mountains" despite being on the fringe. He celebrates the current state of open podcasting technology, including functional video solutions, and expresses optimism about the future of the Data Collective.
The hosts debate the formal definition of a podcast, contrasting a traditional view of open protocols with a more modern interpretation. The "Book of Knowledge" defines a podcast as a digital audio program available for download or streaming, typically released in episodes. Adam Curry argues that the essential element is distribution via an open protocol like RSS, rather than just being hosted on a website.
The AMP Accords outline three primary goals: standardizing impression metrics, developing cross-platform performance measurements, and agreeing on a universal classification for the industry. Critics argue that achieving consistent attribution across open RSS and closed platforms is technically impossible without forced logins and first-party data. The group aims to unlock a billion dollars in advertising demand currently sitting on the sidelines.
