Topic: Revenue Sharing

Adam Curry proposes the "Adam Accords" as a counter-solution to industry measurement problems, suggesting that advertisers should pay app developers for first-party data. He argues that if developers received a 5% to 15% cut of ad revenue, they would willingly provide the playback metrics advertisers crave. This model would treat podcast apps like radio or TV stations that receive a portion of the advertising spend for delivering the audience.