2 chapters across the catalog
The hosts discuss Spotify's apparent departure from the "Amp Accords" by implementing ad-skipping features. They reflect on the death of the linear broadcasting model, noting that only broadcast radio and television were ever fully supported by advertising alone without secondary revenue like subscriptions or classifieds.
The Adam Accords Proposal for App Developer Compensation
Adam Curry proposes the "Adam Accords" as a counter-solution to industry measurement problems, suggesting that advertisers should pay app developers for first-party data. He argues that if developers received a 5% to 15% cut of ad revenue, they would willingly provide the playback metrics advertisers crave. This model would treat podcast apps like radio or TV stations that receive a portion of the advertising spend for delivering the audience.
