Funding Tag comes up in 6 chapters across 4 episodes of Podcasting 2.0, from May 2026 to August 2026, with guest Mike Dell.
Value for Value Payment Interfaces, Linux Unplugged and Strike
Adam Curry describes a seamless payment experience using the Strike wallet to send sats to the Linux Unplugged podcast. The segment highlights the effectiveness of the Buzzsprout-style single-page payment portal and encourages app developers to make funding tags more prominent.
The hosts discuss recent developments in Apple's fee structures and the need for better user interfaces in podcast apps. They argue that "donate" buttons should be as prominent as "unsubscribe" buttons to ensure that creators and app developers can successfully monetize through direct support.
Adam Curry explores ways to evolve the podcasting funding tag to provide financial incentives for app developers. He mentions Elon Musk's "xMoney" as a potential future payment system and discusses the "splits" model originally popularized by the Lightning Network as a way to sustain the ecosystem.
Following the failure of streaming micropayments to gain mass adoption, the focus is shifting toward the "funding tag" in the podcast namespace. This tag allows creators to link directly to established payment processors like Apple Pay, Google Pay, PayPal, and Stripe, which have proven more reliable for international support. The goal is to integrate these payment methods more deeply into podcast apps to facilitate "boosts" without the complexity of the Lightning Network.
Buzzsprout has developed a streamlined payment portal that integrates with the podcast funding tag, allowing listeners to send money via Apple Pay or credit card through a webview within the app. This implementation is cited as a "beautiful build-out" that provides the seamless user experience originally envisioned for Lightning, but using traditional fiat rails. The hosts encourage other hosting companies and third-party services like Podpage to adopt similar integrated solutions.
The hosts welcome Leo Laporte and the TWiT network to the Podcasting 2.0 ecosystem as they begin adopting features like chapters, transcripts, and the funding tag. While Laporte was previously hesitant, his implementation of these tags is seen as a significant step for the "fringe" group's mainstream acceptance. The segment also includes a brief mention of Sam Sethi's ability to measure HLS content plays.
