Topic: Data Sharing

The discussion estimates that the independent podcast app ecosystem represents roughly 10% of total listening. Curry argues that if these apps collectively publish real numbers for follows, plays, and completion rates, they can become the "de facto source of truth" for the industry, bypassing traditional hosting company metrics.

Adam Curry proposes the "Adam Accords" as a counter-solution to industry measurement problems, suggesting that advertisers should pay app developers for first-party data. He argues that if developers received a 5% to 15% cut of ad revenue, they would willingly provide the playback metrics advertisers crave. This model would treat podcast apps like radio or TV stations that receive a portion of the advertising spend for delivering the audience.

The discussion explores whether podcast users actually care about being tracked for advertising purposes, concluding that most are already monetized across other platforms. Sam Sethi joins the conversation via the live chat, indicating he would accept money in exchange for providing first-party data from his app. The hosts suggest a "reverse SATs" model where listeners could even be paid a small amount to hear ads.

Adam Curry makes a final pitch for the "Adam Accords," envisioning a summit where app developers and advertisers meet to finalize a data-sharing and compensation model. He suggests that this open approach will eventually outperform the secret industry groups. The episode concludes with a thank you to Mike Dell and a reminder to visit podcastindex.org for more information.